The Principles of Text Frequency and Customer FatigueSMS advertising and marketing can be an effective interaction device, but over-messaging can result in consumer disappointment and attrition. Obtaining the right frequency is vital to successful SMS marketing projects.Dani Henion, the founder of Textellent, just recently held a webinar on maximiz… Read More

The Ethics of Text Regularity and User TirednessSMS advertising and marketing can be an effective communication device, yet over-messaging can lead to customer irritation and attrition. Obtaining the appropriate frequency is essential to successful SMS advertising projects.Dani Henion, the founder of Textellent, recently organized a webinar on maxi… Read More